Ops and process diagnosis
Before any tool gets touched. I map what actually happens today — who does what, where it waits, where it breaks — until the problem stops being vague and becomes solvable.
Hi, I'm Riz.
I help owners think
clearly enough that
automation works.
AI scales whatever you feed it: messy input, messy output. I come in before the build, not after it breaks.
- →Consulting and AI advisory, from $140/hr
- →Automation systems built and shipped through Soch
- →Workshops and keynotes on AI in operations
10+years inside high‑growth operations
What I do
Systems that make the work stop being manual.
AI readiness
An honest read on what is ready to automate and what is not. Most failed automation was never a tool problem.
Workflow automation
The repetitive work out of your week. Intake, onboarding, notifications, follow-up — running without anyone remembering to run them.
AI agents and internal tools
Systems that handle first responses, triage what comes in and keep things moving when nobody is watching. Built on the Claude and OpenAI APIs directly, not on a no-code wrapper.
CRM and pipeline design
A pipeline that matches how you actually sell. Real stages, follow-up that fires itself, and visibility on what is stuck.
Workshops
Hands-on, on your actual work. People leave having built something that runs.
By the numbers.
Ten years running operations inside companies that were scaling fast. Same job I'd do in yours, at a smaller size.
WhenWhereWhat movedReading
2017–19Insurance client cases with Product, Support and Content, solving2,000+cases
Insurance client cases with Product, Support and Content, solving2,000+cases2019–20Emergency dispatch time, cut from 3 minutes to20s
Emergency dispatch time, cut from 3 minutes to20s2020–21
A certified ELD product, taken intoCanada
A certified ELD product, taken intoCanada2021–25Courier costs cut from 21% to 14% of GMV, saving$3.9M
Courier costs cut from 21% to 14% of GMV, saving$3.9M2025Reconciliation moved to straight-through matching at92%
Reconciliation moved to straight-through matching at92%2025–26
Lydia, an AI coaching platform, taken from0 → 1
Lydia, an AI coaching platform, taken from0 → 1NowSoch
Co-founderCo-founded an AI workflow automation studio. 20+ workflows live, removing manual work every week of~40hper client
Where systems meet personality.
I don't just build the machines. I talk about them too. Stand-up, breakdowns, the podcast. There's a human behind the automations.
How we can work together.
Consulting & AI advisory
We get clear on the problem before anything gets built. One-off sessions, or an ongoing retainer.
$140/hr · retainers from $2,400/mo
Book a call →A system built for you
Custom AI automations, end to end, on n8n and the Claude API. Delivered through Soch.
Scopedper project
See details →Speaking & workshops
Talks and hands-on workshops on AI in operations. Teams leave having built something that runs.
On requesttalks & team sessions
See details →Just want to learn? I write about automation and AI every week, from the actual work. Start reading →
Don't take my word for it.
Biola Babawale, Cycle Together
Sport, Wellness & Community
Client story
- Fractional COO
- Chief of Staff
- HR
- 2IC
- CFO
- Product Manager
- Thought Partner
- AI Strategist
“Riz has completely transformed the way I look at my business and how we operate day-to-day. He brought in a level of structure, clarity, and confidence that I didn’t realize we were missing.”
