Hi, I'm Riz.
I help owners think
clearly enough that
automation works.
AI scales whatever you feed it: messy input, messy output. I come in before the build, not after it breaks.
- →Consulting and AI advisory, from $140/hr
- →Automation systems built and shipped through Soch
- →Workshops and keynotes on AI in operations
What I actually believe.
Everyone's selling AI like it's a brain you can rent. It isn't. AI doesn't think for you. It thinks like you, faster and at scale. Feed it muddled thinking and you get muddled output. Just more of it. Feed it clarity and it becomes leverage. So the work was never "add AI." The work is: get clear on the actual problem, design the system, then let the machine run it. The teams I watched scale weren't the ones with the best tools. They were the ones who thought clearly before they built.
By thenumbers.
201520182021What ten years inside high-growth operations actually adds up to. A track record, not a theory.
You're the bottleneck. Or the system is.
Flip the switch. Watch the same lead move through both.
Proven results across industries.
Eight systems, eight industries, real numbers behind each one.
lead-to-appointment rate / was 18%
AI Lead Qualification & Agent Routing
8 min first contact · was 24-48 hrs
reduction in reporting time
Automated Monthly Client Reporting
Delivered 1st of every month
trial-to-paid conversion / 9% → 19%
Trial-to-Paid Conversion Workflow
High-intent users contacted in <4 hrs · was 3-4 days
fewer WISMO tickets / 340+ → <60
Proactive Shipment Delay Communication
100% delays communicated proactively
- → 40 leads/week, called in arrival order
- → 24-48 hr average first contact
- → 18% lead-to-appointment rate
- → No prioritisation
- → High-intent leads contacted in 8 min
- → Automated nurture for unqualified leads
- → 34% lead-to-appointment rate
- → Agents working only qualified leads
average first response / was 24-48 hrs
Client Intake Automation & Case Routing
12 min response · was 24-48 hrs
reduction in no-shows / 18% → 9%
Appointment Reminder & Slot Recovery
50% fewer no-shows · 73% slots refilled
tickets auto-resolved
AI Support Triage & Auto-Resolution
67% auto-resolved · 18 min response
less recruiter screening time
CV Screening & Candidate Ranking
Same-day shortlist · 75% less time
- → 40 leads/week, called in arrival order
- → 24-48 hr average first contact
- → 18% lead-to-appointment rate
- → No prioritisation
- → High-intent leads contacted in 8 min
- → Automated nurture for unqualified leads
- → 34% lead-to-appointment rate
- → Agents working only qualified leads
Where systems meet personality.
I don't just build the machines. I talk about them too. Stand-up, breakdowns, the podcast. There's a human behind the automations.
How people work with me.
Have a chat with me?
1:1 advisory and fractional ops for owners and the small teams around them. I come in, we get clear, we build the system.
A system built for you
Custom AI automations, end-to-end. That's what Soch does.
Speaking & workshops
Talks and workshops on AI leverage and operator thinking. Four continents so far.
Just want to learn?
I write about automation and AI every week. Notes from the actual work, not theory.
Free. Always.
Don't take my word for it.
Riz didn't just wire up automations. He made us rebuild how we thought about the whole sales pipeline first. That's the part that actually stuck.
We'd tried three other "AI consultants" before Riz. He was the first one who asked about our process…
The workshop paid for itself in the first week. My team stopped treating AI like a toy…
Straightforward, no-nonsense advisory. Riz told us what wouldn't work before we spent a cent…
I think out loud.
Notes on automation, operations, and using AI without losing the plot. New stuff most weeks.